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Video : Pozzo di Borgo


 


The discreet sensuality of white musk

23 JANVIER 1984, the perfume inspired by Valentine Pozzo di Borgo, has contrasts between the soft and balmy notes of white musk and the powdery notes of iris. But what is this "white musk" that offers this fragrance its sensual and intimate dimension? In perfumes, white musk designates a family of synthetic molecules discovered in the nineteenth century. Reminiscent in some ways of tonkin musk, this scent is produced by a now protected chevrotin. But if all musksare alike in their intoxicating sensuality, white musk is distinguished from animal or plant musks by its round, clean appearance. These musky scents became a full-fledged family, much appreciated by perfumers who usethem fortheir binding and diffusion properties. Violaine Collas, whodesigned 23 JANVIER 1984,knew to transcend the leathery facet ofwhite musk by associating it with the freshness of figs and the nervousness of cardamom to create an elegant and discreet elixir.


 

Go to New York on 19 and 20 August 2013

For two days, players in the world of perfumery will gather in New York for the show ELEMENTS SHOWCASE, which brings together brands, buyers, media and designers.

 

For this first participation, Pozzo di Borgo presents to the U.S. market its first two fragrances, 8 MARS 1764, inspired by Carl Andrea Pozzo di Borgo and 23 JANVIER 1984 inspired by Valentine Pozzo di Borgo, the creator of the brand.

 


New point of sell : Crème de la Crème - Lithuania

Crème de la Crème
Traku g. 3/2,
01132 Vilnius,
Lithuania

creme de la creme boutique

 


Carl Andrea Pozzo di Borgocarlo andrea pozzo di borgo

Who was Carl Andrea Pozzo di Borgo, the Corsican diplomat who inspired the fragrance 8 MARS 1764?

This ancestor of Valentine has undoubtedly influenced the course of history. His personality, however, is less known than that of his childhood friend, who later became his greatest political enemy, Napoleon Bonaparte. His career began in Corsica, where at 30 years-old he became Prime Minister during the British protectorate. Exiled by Napoleon, he was then counselor in England and Vienna before becoming ambassador to the court of Tsar Alexander 1st. Throughout his life, he advised major European powers, determined to thwart Napoleon´s plans ... Historians also agree that he played a key role in the downfall of the Empire.

With a keen intelligence and a rare eloquence, Carl Andrea Pozzo di Borgo was undoubtedly an elegant, playful and insightful man. A true man of influence, who was able to play his power of persuasion to achieve his objectives.

 

"He was performing with his Italian accent, his lively gestures, his proud and penetrating gaze, a powerful influence, acquired by an insightful judgment of unparalleled accuracy."
Thiers

 


New store : Liquides, Paris

Now find the first two fragrances of Pozzo di Borgo at LIQUIDES, the new fragrance bar  of the 9, rue de Normandie, in the 3rd arrondissement (Metro Filles du Calvaire, Republique or Arts et métiers).

 


 

A cardamom of absolute puritycardamone

Originally from South India, Elettaria cardamomum is a rhizomatous herbaceous plant of the same botanical family as ginger. Its berries, which take a beautiful straw color when drying, protect a real olfactory treasure: cardamom seeds. This spice, with its subtly peppery and lemony penetrating perfume, has fascinated humans since ancient times. Legend has it that Cleopatra perfumed her palace with cardamom for Marc-Antony´s visits ... Since then, the "queen of spices" has become essential in Asian, Indian, African and Scandinavian recipes...!

Much appreciated by perfumers, essence of  cardamom enters in the composition of many fragrances. For Violaine Collas, the creator of 23 JANVIER 1984, cardamom may be disappointing should it be poorly extracted. However, this delicate nose had a revelation discovering the extreme purity of the "jungle essence" of cardamom ... Thanks to this unique extraction process, the fragrance of the spice is restored to perfection, giving it a "fusing, incredibly bright" aspect. Violaine associated the jungle essence of cardamom with the white and green notes of iris and figs to bring a sensual and sophisticated dimension to this fragrance that perfectly combines freshness and energy.

 


« Russian leather », a legendary note

 

In the small world of perfumery, the origin of certain scents is passed from generation to generation. Such is the case of a note called "Russian leather", a smoked and woody scent, which is a component of great perfumes of character. According to legend, the Cossack warriors rubbed their boots against the bark of birches to waterproof them and were seduced by the powerful and intoxicating smell that filled the air...
In Grasse, master perfumers had knowledge of this experience and would buy these leather boots to infuse them. Thus, the first leathery notes of the history of perfumery were born.

 

Today, the "Russian leather" note is recreated from essential oil of birch or labdanum, but also through animal notes, such as grey amber or civet. Much appreciated by perfumers who seek to reveal strong and sophisticated personalities, it has become an obvious note to evoke the story of Carl Andrea Pozzo di Borgo in 8 MARS 1764. Subtly raised by fresh citrus notes of the Corsican maquis, "Russian leather" is revealed warm and round, resolutely masculine and of absolute elegance.

 



Interview Valentine Pozzo di Borgo in Milan

 

 


flowers ciste labadanumMythical perfume of the Corsican maquis : the ciste labdanum 

8 MARS 1764 is distinguished by its woody, warm and powerful notes, evoking both the smell of hot coffee and amber and waxy notes of a mythical ingredient in perfumery: the labdanum.

Known since antiquity for its herbaceous, almost animal note, labdanum comes from a gum produced by a shrub found in Mediterranean regions: cistus. Ranging from 30 cm to 1 m in height, the cistus flowers in the spring and especially appreciates the scorched earth of the Corsican maquis. The flowers are pink or white and the petals are marked at the base with small red dots called "tears of Christ." In summer, the stems and branches of certain varieties protect themselves from heat by producing "labdanum gum", whose leathery smell instantly evokes a Mediterranean landscape on a summer day.

Over 3000 years ago, the ancients harvested this gum on the fleece of goats to make incense. Today, the branches are immersed in hot carbonated water and the resin is extracted with ethanol. Labdanum is found in the composition of the most renown woody and cyprus fragrances, which provides an elegant amber and animal dimension.

 

 

 


The columns of the Tuileries Palace and the Castle of La Punta

castle la Punta in Corsica

Built in 1564 in the heart of the capital, the Tuileries Palace was a strong symbol of the French monarchy and Empire for over three centuries. Henri IV, Louis XIV, Louis XV, Louis XVI, Louis XVIII, Napoleon I and Napoleon III all lived in this magnificent royal residence with an incredible facade of 266 m in length. But in May 1871, the Commune set fire to the palace, which in a few hours turned into a pile of hot stones.

 

Twelve years later, the castle was demolished and the ruins were sold in parts. Duke Jerome Pozzo di Borgo and his son Charles acquired a large part of the facade to build a castle on the heights of Ajaccio: the Castle of La Punta. Large parts of the Tuileries Palace were transported by train and boat to create an entirely new castle, composed of elements of the facade of Philibert Delorme and the symmetrical pavilion built by Le Vau. The construction of La Punta Castle ended in 1891 with the installation of a red marble plaque, which explains to visitors that the Pozzo di Borgo family wanted to "bestow upon Fatherland Corsica a precious souvenir of the French Nation."

 

When Valentine Pozzo di Borgo created her brand of perfumes, she wanted to pay homage to this incredible familial and architectural history. The designer Pierre Dinand imagined a bottle shaped like a fluted column, inspired by the tall columns of the Tuileries Palace and the Castle of La Punta. The wooden cap draws on the Corsican maquis, while the bottle´s finishes evoke the gilding of the Tuileries Palace. An exceptional story for a bottle of exception.

 


 

Interviews

Valentine Pozzo di Borgo, Violaine Collas, perfumer at Mane and Pierre Dinand, designer, tell the story of the creation of Pozzo di Borgo perfumes.


 

 


From the 21st to the 24th of March, Pozzo di Borgo was present at ESXENCE in Milan

Professionals of fine perfumery were in Milan at the end of the month for a show entirely dedicated to promoting the art of olfactory language. During four days, the perfumers have met Italian and international distributors and retailers, as well as buyers and journalists.

Valentine Pozzo di Borgo and her team were present to introduce you her two first fragrances: 8 MARS 1764 and 23 JANVIER 1984, and their bottles designed by Pierre Dinand ..